7/24/2013

White Prism Premieres "Play Me, I'm Yours" Video

White Prism Premieres "Play Me, I'm Yours" Video On BlackBook

Plays Ace Hotel NYC July 28th, 10pm + Glasslands August 5th
Self-Titled Debut EP Out Now On MNRCH


Click Here To Order 'White Prism' EP On iTunes


Tour Dates
07.28 - New York, NY - Ace Hotel @ 10pm
08.05 - Brooklyn, NY - Glasslands*
*with Firehorse

Press Quotes

"Dreamy, breathy vocals layered over uptempo beats and synthesized instrumentation that nimbly maneuvers between a sense of 21st-century melancholy and jubilation, without ever quite committing to either, characterize White Prism's newest self-titled EP" -Interview
"So yeah, she’s got the vocal goods. But what good is a killer voice if it doesn’t have equally awesome music backing it up? And Cranitch has that" -NYLON







 
White: The presence of all the wavelengths of visible light.
Prism: A transparent optical element that reflects images and refracts light.
These two words combine to define the sound of the Johanna Cranitch project – White Prism. Since birth, music surrounded the Australian-born, NYC-based artist.  It was her Hungarian grandfather, a jazz pianist, who gave her his blessing by declaring, “this one will be musical.” And so, her musical journey began.
From her early upbringings in the esteemed Kodaly school of music, to the Gregorian chants that her father, a former Priest in training, brought to the table; Johanna was veered to the stage by her music loving parents. She was gracing the halls of the Sydney Opera House at the tender age of 9, and performing with the Opera Australia Children’s Chorus. Opera was merely the beginning for this pop loving songstress. Her love of Fleetwood Mac, Kate Bush, and Wham! would influence her future leanings into dreamy, electro-pop songwriting.
Upon graduating from high school, Johanna enrolled in a vocal jazz program at the Australian Institute of Music, where she graduated with honors. After a stint of performing across Australia, Johanna landed in New York City. Once in New York, she found herself as a studio engineer at the prestigious Nola Recording Studios. It was during her time at Nola that she began writing and recording over 300 demos. These demos would eventually lead her to her first album and the shimmering sounds she would go on to create.
Johanna had navigated her way through every aspect of the music industry, and she had finally revealed herself as an artist worthy of acclaim. She would soon find herself crisscrossing the globe, including a world tour with The Cranberries, as well as performing at Autre Magazine’s (James Franco and Adarsha Benjamin’s publication) Paris launch. However, she was constantly shifting and shaping her sound along the way. Her ethereal, “Kate Bush-inspired huskyisms”, as described by Time Out magazine, crystallized into the electro-pop culimination that is White Prism.
 
Links

0 comments:

AddToAny